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A customer will see your product's label before they experience anything else. Good artwork can spark curiosity and get your product picked up amongst a sea of competitors. That's why I believe good design is worth taking the time to get right.

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CUSTOM LABELS FOR BEER, CIDER, WINE & MORE

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Sterling Chaney Profile Picture
  • CRAFT BEER LABEL DESIGN
  • LOGOS & BRANDING
  • PRODUCT PACKAGING DESIGN
  • CUSTOM DESIGN & ILLUSTRATION

My name is Sterling Chaney. I'm a graphic designer and illustrator from Lubbock, Texas.

 

I formed Hop Art studio as a way to directly meet the needs of food and beverage brands that want eye-catching design and illustration so that they can stand out on shelves and at events.

 

I specialize in: ​

“Working with Sterling is like unlocking a visual superpower. His expressive style brings every idea to life with humor and heart, helping clients stand out. Whether it’s branding or custom illustrations, he knows how to turn a story into something iconic. A true creative force!”

Grant Willingham
INK GIANT CO.

Your products deserve better art

DESIGN AND ILLUSTRATION THAT REFLECTS YOUR PASSION AND YOUR STORY

"Working with Sterling has been an absolute pleasure. His creativity is truly off the charts—he consistently brings fresh, thoughtful, and visually striking ideas to the table. No matter the project, he somehow captures exactly what we're looking for, often exceeding our expectations. On top of that, he's always prompt and reliable, delivering high-quality work on time, every time. I cannot recommend him enough."

David Navarre
FLANDERS CREATIVE

SERVICES

LABEL & PACKAGE DESIGN

Custom package artwork designed to stand out on the shelves. Every project starts with a conversation about your product, your story, and your audience. You will recieve production-ready artwork built specifically for your brand.

LOGO & BRAND IDENTITY

A strong logo mark will help your company be remembered long after a customer interacts with it.  I create logos and brands that help companies look consistent, recognizable, and memorable across all of their products and marketing presences.

DIGITAL & PRINT DESIGN

I believe marketing is the most important tool for a brand's success. This means social graphics, posters, menus, flyers, and other materials are vital to making sure your business is getting the attention it deserves.

MERCH DESIGN

When you have great merch, customers will proudly wear your brand and spread it's awareness out in the world. I can make unforgettable custom artwork for your merchandise - including
t-shirts, ball caps, coozies, stickers and more.

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READY TO BRING YOUR STORY TO LIFE?

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